Personas and Task Analysis

Personas and Task Analysis /

Task analysis is an integral part of our process here at Furious Tribe. It is imperative that the target user groups of our clients and the path they take when using a product, are defined and understood. Personas comprise of composite profiles of typical users, which assist in determining who will be utilising our client's product.

By creating personas, we gain a greater understanding of what the user's main objectives are and the journey the user might take when completing a task. Once personas of the target users have been established, scenarios can then be produced. Scenarios tell us short stories of how a user carries out a task and in what ways they might interact with a product.

By combining personas and scenarios, an accurate task analysis can be determined. We can then accurately map out the ultimate user journey for our clients and their users, therefore creating a seamless experience for all involved.