ezetop.com Drive Revenue With New Mobile Site

ezetop engaged Furious Tribe to develop a new mobile enabled website that replicated the functionality of their existing dot com store which allows customers to easily send mobile credit recharges to friends and family.

Instead of a mobile App, ezetop wanted to target multiple mobile devices with one solution, as many of their customers are in the third world, where feature phones are much more widely used than smartphones. Furious Tribe had to come up with a solution that would service the feature phones, but also look good on high end devices such as iPhone.

We moved through a number of design iterations, holding cross department workshops & branding sessions until the look and feel matched the ezetop brand perfectly. We also employed graceful degradation, whereby the look and feel got more basic as the phone got more basic, thereby accommodating the low end feature phones without sacrificing functionality.

The development of the project entailed interfacing with ezetop's API and developing a mini web app written in PHP to handle logins and process data. We chose to create the UI using XHTML-MP as it is ideal for developing mobile friendly websites. The mobile site itself was then tested on a range of devices (from the very new to the very old) and is dot mobi compliant.