Here at Furious Tribe we are always fast onto new research on mobile Apps. This morning we came across some research, done by MTV, which was found on mobilemarketingwatch.com. Which is aptly named “Love ‘Em or Leave ‘Em: Adoption, Abandonment and the App-Addled Consumer”. The research’s objectives was to find out why consumers keep and cherish certain apps and delete others minutes after receiving others.

Everybody’s favourite music channel took 1300 app users and gave them in depth interviews about their usage and interest of apps. The study produced, that Apps are an extension of a users life and that this extension was done through digital means- Deep Stuff!

83% of people studied admitted to being addicted to certain apps. Here at HQ we know what that feels like, we shed a little tear every time one our apps, leaves our doors to the big world of the App store.

The study produced that 68% of men would give up coffee for a year, to have their favourite apps. While 68% of woman would give up Fizzy drinks to have their personal much-loved Apps.

The study concluded what we always knew here at Furious Tribe, that Apps are not just a simple gimmick on your mobile but can become an essential and integral part of an individuals activities throughout a day. For instance the study shown that 77% of people think of apps are their personal assistants. Everybody can now have an entourage.

So we believe its now time we listen to our doctors and give up the caffeine and get a new fix with your favourite apps!