Here at Furious Tribe we are always fast onto new research on mobile Apps. This morning we came across some research, done by MTV, which was found on mobilemarketingwatch.com. Which is aptly named “Love ‘Em or Leave ‘Em: Adoption, Abandonment and the App-Addled Consumer”. The research’s objectives was to find out why consumers keep and cherish certain apps and delete others minutes after receiving others.

Everybody’s favourite music channel took 1300 app users and gave them in depth interviews about their usage and interest of apps. The study produced, that Apps are an extension of a users life and that this extension was done through digital means- Deep Stuff!

83% of people studied admitted to being addicted to certain apps. Here at HQ we know what that feels like, we shed a little tear every time one our apps, leaves our doors to the big world of the App store.

The study produced that 68% of men would give up coffee for a year, to have their favourite apps. While 68% of woman would give up Fizzy drinks to have their personal much-loved Apps.

The study concluded what we always knew here at Furious Tribe, that Apps are not just a simple gimmick on your mobile but can become an essential and integral part of an individuals activities throughout a day. For instance the study shown that 77% of people think of apps are their personal assistants. Everybody can now have an entourage.

So we believe its now time we listen to our doctors and give up the caffeine and get a new fix with your favourite apps!

Furious Tribe are recruiting for a number of business development roles in:

- London
- Los Angeles
- New York

For more info please contact: patrick furioustribe.com

We’re very proud to say that last night we won two awards at the inaugural Appys. We took home the gongs for ‘Best Sports App’ for RTE GAA and ‘Best Educational App’ for FIS Training. Needless to say we’re absolutely chuffed and we’d like to take this opportunity to thank all our wonderful clients who have been a pleasure to work with and also to say congratulations to all the other winners on the night.

It seems that nowadays advertisements are plastered all over the web and you can’t escape them but things are not as bad as they once were. Definitely one of the most annoying types of online advertising is the Pop up ad. It all started in 1995 during the early days of the web when some unknowing person at Netscape Communications Corp built a command called “window.open” that allowed you to open a new browser window (this was sort of like when Cyberdyne Systems built Skynet in the movie Terminator).

It was a pretty cool idea in theory but the developers had no way of knowing the potential for abuse that this command held in store. It was then towards the year end of 1996 that advertising punched the web (straight in the face I might add) in a BIG way. Suddenly, in early 1997, some brain child in the Marketing Department decided that Pop-Up advertising wasn’t getting the attention of otherwise non-interested users. Suddenly thousands of people (the stupid ones) believed they had won a $1000 from Sillyfool Incorporated but first they had to buy a $500 pressure cooker and collect their prize of $1000 paid in donuts. In 2002 study shed new light on the controversial issue. As it turns out, Internet users are actually more tolerant of pop-ups than previously thought. Results of the survey showed 72 percent of U.S. Web users accepted limited use of pop-ups, and 47 percent agree as many as two to six ads per hour are “appropriate” to support free content. This led everyone to believe that it wasn’t that pop ups that annoyed consumers, but the sheer volume of ads they must endure during any single session. Truly one of the most annoying things I remember doing was clicking the little “X” button repeatedly while surfing the web.

Obviously this annoyed a lot of other people too because in the early 2000s, all major web browsers except Internet Explorer (typical) allowed the user to block unwanted pop ups almost completely. Finally we were liberated from our advertisement insane asylum. Advertisements are obviously still all over the web ,e.g. im playing poker online and a shemale called Jacinta pops up in modal window asking me for my credit card details, but it’s fair to say things are far more tame than they used to be.