Golden Moments on the iPhone
Barry's Tea asked us to create an App that allowed Barry's die hard fans worldwide to connect with each other and the brand. Building on the special place Barry's holds in the hearts of many Irish people living abroad we sought to combine information on where to get your fix with a unique form of branded entertainment.
Research into Barry's target market was carried out by Thinkhouse PR, and with them we devised a list of functions that allowed the user to generate content around the brand as part of the 'Golden Moments' campaign. These include:
• Making postcards featuring users images which are sent by Barry's as a real life card, or digitally via email or social networks.
• Publicly sharing some users cards by pinpointing their GPS location
• Pinpointing Cafes and Restaurants worldwide
• Integration with Barry's Facebook Page
With these functions in mind, we set about the process of mapping potential users progression through the App and worked through many design iterations until we struck the all important balance between user goals and brand goals.
After this process was complete, with a detailed functions spec and design ready to go, we set about coding the App to bring it all to life. A close relationship between our development and design teams allowed us to test the details of our design and make adjustments as work progressed. As the coding approached completion we shared the latest developments with the Thinkhouse team for testing and incorporated their feedback into the final product.
In addition to the App, this project also required a custom built backend to allow Barry's Tea to moderate content and print the physical postcards. This was developed by Furious Tribe in conjunction with the App and deployed to Barry's servers, giving them direct access to the content generated by the app.
